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About Us


Toycorp is a dynamic, innovative retail group which owns and operates retail and associated businesses in the Australian market. 

Our group currently includes:

  • Casey's Toys - chain of retail toy stores comprising 12 outlets & digital

  • Christmas Warehouse - chain of retail Christmas stores comprising 4 outlets & digital

  • Protoys - corporate supply & wholesale

  • Simply Giving - charitable online toy drive facility

Founded and led by the Sher family, our incredible management team brings decades and decades of practical, strategic experience to the business. We continue to outperform the market and our peers, with a long history and reputation of continued growth and performance.

We pride ourselves on operating at the highest levels of integrity, trust and honesty. We strive to achieve excellence and professionalism in all facets of the business, whilst placing the happiness and well-being of our team and stakeholders at the core of our decision-making. As the world changes, as consumers evolve, as trends come and go, we're always innovating and adapting whilst also hanging on to cherished traditional values. 

Our first toy store was opened in 1987 and today we are the dominant mainstream independent toy retailers in Sydney & NSW, trading under the Casey's Toys brand.


Our Christmas specialty stores trade under the famous Christmas Warehouse brand. Since 1985 the brand has been selling Christmas trees, lights and decorations. Most Sydney-siders are well acquainted with our landmark stores, whilst many across Australia shop with us via, Australia's largest online Christmas store.


Protoys, our corporate supply and wholesale division, has been operating since 1994. We supply many small and large Australian retailers, and are proudly Australia’s largest social club supplier for kids gifts, showbags and club toy raffles. Learn more here


In 2008 we launched Simply Giving - Australia’s only online toy drive facility. Since inception the site has raised over $4,500,000 & helped over 135,000 kids. All major Australian charities fully integrate with our portal making it a very popular, reputable destination for donors. 


As a long-standing, reputable business in the Australian retail industry and with strong international supplier relationships developed over the past 35 years, our buying power and sourcing ability is extensive, ensuring we can always fulfill our customers needs and meet all expectations across our businesses. 


Toycorp is proudly 100% Australian owned & operated and longstanding members of the ATA (Australian Toy Association), Clubs NSW and FIA (Fundraising Institute Australia).

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