Toycorp is an exciting, growing retail business in the Australian market.


Managed by the Sher family, with well over 70 years combined experience, the group now comprises 14 stores across two retail brands, a corporate division, wholesale division and online charity portal.


Our first toy store was opened in 1987 and today we are the dominant mainstream independent toy retailers in Sydney & surrounding area, trading under the Casey's Toys brand.


Our Christmas specialty stores trade under the famous Christmas Warehouse brand. Since 1985 the brand has been selling Christmas trees, lights and decorations. Most Sydney-siders are well acquainted with our landmark stores, whilst many across Australia shop with us via christmaswarehouse.com.au, Australia's largest online Christmas store.


Protoys, our corporate division, has been operating since 1994. Today we are proudly Australia’s largest social club supplier for kids gifts, showbags and club toy raffles. As a family owned and operated business, we offer corporates the intimacy, care and service they require.


In 2008 we launched Simply Giving - Australia’s only online toy drive facility. Since inception the site has raised over $2,500,000 & helped over 85,000 kids. All major Australian charities fully integrate with our portal making it a very popular, reputable destination for donors. 


As a long-standing, reputable business in the Australian retail industry and with strong international supplier relationships developed over the past 30 years, our buying power and sourcing ability is extensive, ensuring we can always fulfil our customers needs and meet all expectations across our divisions. 


Toycorp is proudly 100% Australian owned & operated and longstanding members of the ATA (Australian Toy Association).

Toycorp is an exciting, growing retail business in the Australian market.